Privacy Policy
Brand Origin

Effective Date: 08/02/2025
Last Updated: 08/02/2025

At Fit4U Limited, we are committed to protecting your privacy and ensuring that your personal data is handled in compliance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains how we collect, use, store, and protect your information.

1. Who We Are

Brand Origin ("we", "us", "our") is a company specializing in market entry and brand development services.

2. Information We Collect

We collect and process different types of personal data, including:

• Identity Information – Name, title, company name.

• Contact Information – Email address, phone number, mailing address.

• Transaction Information – Payment details, purchase history.

• Marketing & Communications Data – Preferences for receiving marketing materials.

• Technical Data – IP address, browser type, device information.

3. How We Collect Your Data

We collect personal data through:

• Direct interactions (e.g., when you fill out forms on our website or contact us).

• Automated technologies (e.g., cookies and tracking technologies on our website).

• Third-party sources (e.g., business partners or publicly available sources).

4. How We Use Your Information

We use your data to:

• Provide our services and fulfill contractual obligations.

• Improve our website and customer experience.

• Send marketing and promotional materials (with your consent).

• Comply with legal and regulatory requirements.

5. Legal Basis for Processing

We process personal data under the following legal bases:

• Consent – When you provide explicit consent (e.g., subscribing to marketing communications).

• Contractual Necessity – When processing is necessary for the performance of a contract.

• Legitimate Interests – When we have a valid business reason that does not override your rights.

• Legal Obligation – When required by law.

6. Data Sharing & Third Parties

We do not sell or trade personal data. However, we may share data with:

• Service providers (e.g., IT support, payment processors).

• Regulatory authorities (when legally required).

• Business partners (where relevant and with your consent).

7. International Data Transfers

If we transfer your data outside the UK, we ensure adequate protection through mechanisms such as Standard Contractual Clauses (SCCs) or other approved safeguards.

8. Data Security

We implement security measures to protect your data from unauthorized access, loss, or misuse.

9. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

10. Your Rights

Under UK GDPR, you have the right to:

• Access your data.

• Request correction or deletion of your data.

• Object to or restrict processing.

• Withdraw consent for marketing communications.

• Lodge a complaint with the UK Information Commissioner's Office (ICO).

11. Cookies & Tracking Technologies

We use cookies to enhance user experience. You can manage your cookie preferences through your browser settings.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Brand Origin
help@brandorigin.eu

Changes to This Policy
We may update this policy periodically. Any significant changes will be communicated via our website or direct communication.

By using our services, you acknowledge that you have read and understood this Privacy Policy.